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Since 1993

Your Trusted Roofing Expert

Excel Roofing is the professional contractor that looks after your home, your family, and everything around it while delivering high quality roof replacements and repairs.

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J. Bretz, Founder & CEO

J. Bretz, Founder & CEO

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Since 1993

"You Don't Pay a Cent Until You're Content."

j bretz on channel 2 news
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"You Don’t Pay a Cent Until You're Content."

 Which means the pressure stays on us to deliver quality.
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Customer Education

We were raised in this industry and are committed to improving it. We focus on educating consumers about proper materials and best practices.
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Family Owned, Not Private Equity

We are privately held and family owned, with over thirty-two years in business and fifty thousand projects completed.
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Certified and Trusted

We hold industry-leading Certifications, including Owens Corning, Malarkey, GAF ,  CertainTeed, and DaVinci, among others. 

We Partner with the Best

owens corning platinum referred

Owens Corning Platinum Contractor

We have proudly held Platinum status for decades and have been a trusted part of the Owens Corning network for years. J. Bretz is a Platinum Advisory Board alumni.

Our Industry Leading Awards

Our Affiliates

What our customers are saying

"Excel Roofing is the only roofing company I would trust and recommend to others. Kevin M. is extremely helpful and professional at all time with his experience and knowledge." 

Colo Radans

"I highly recommend consulting with a true roof insurance expert like Excel Roofing, as there are a lot of details one can easily miss if not in the field on a regular basis."

Ralitsa Carter

"Omar came out and repaired some of our inside ceiling where the nails lifted the drywall. He is an amazing worker, a master at his job. Ask for Omar as he is a real asset to Excel Roofing!"

Mary Kimball

"Excel Roofing is the only roofing company I would trust and recommend to others. Kevin M. is extremely helpful and professional at all time with his experience and knowledge." 

Colo Radans

"This company has gone way beyond my expectations. Thank you Jay and especially thank you JR for doing such a great job, being dependable, on time and affordable."

Cindy L

"Troy Lindsay and his team did a great job installing a new roof. They even worked with me when I wanted a solar-powered attic fan installed and helped me size and choose one."

Rick Sturdivant

"These guys are top notch! You will not find better service anywhere!! Thank you Excel!!"

brian niles

"I would absolutely recommend Excel roofing for any roofing, gutters or painting. I plan on using them again for any future claims."

Dustin Sieve

"The building inspector said this was one of the best roof jobs she has seen, she was very impressed.  I highly recommend Excel Roofing for roofs, siding, and windows.  I could not be more pleased!  Look no further."

Eric Zietlow

Safety, Honesty, and Communication

Our Misson

Excel Roofing is not for everyone. We don’t cover deductibles (insurance fraud) , cut corners, or take on shady deals. We’re experts in our field, focused on high quality repairs and replacement for both low slope and steep slope systems, along with servicing the attic, siding, windows, permanent lighting, and gutter systems.

 
 

Excel Roofing is Family-Owned & Operated

Roughly 70% of roofing companies comparable to Excel Roofing have been acquired by major corporations or sold to outside investors. Excel Roofing has not.

We have had the same leadership and decision-makers in place since day one, allowing us to stay independent, consistent, and accountable to our customers.
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Describe a Value Stack

Introduce skimmable secondary benefits your customers experience.
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Describe a Value Stack

Introduce skimmable secondary benefits your customers experience.
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Describe a Value Stack

Introduce skimmable secondary benefits your customers experience.
The Stakes

What is it costing your customers to not do business with you?

This section reminds your customers what may happen if they don't buy your product or service. Boil this down to three short, punchy bullet points.

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Describe a Pain Point 1

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Describe a Pain Point 2

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Describe a Pain Point 3

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The Value Proposition

What value will your customer receive if they do business with you?

Now that you've told the user what may happen if they don't buy, it's time to tell them what will happen if they do. The bullets in this section should directly answer the pain points in The Stakes section. Establish your organization as an advisor and build trust.

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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
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Describe a Feature or Benefit

Use this section to give more details on how this feature/benefit will add value to the user.
The 3 Step Plan

Describe the path prospects need to follow to do business with you.

This process outlines how your user can achieve their desired outcome by working with you. The plan should be simple, skimmable, and demonstrate an ease of use.

Step 1

Schedule a Call

Describe the first step of your process plan. This step is the same action as your primary CTA.
Step 2

Create a Tailored Solution

Describe the second step of your process plan.

Step 3

Gain Efficiencies, Increase Productivity, Save Money

Describe the third step of your process plan. This step is the outcome users want to achieve.
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Social Proof

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

"Highlight a client testimonial that instills trust in your user and allows you to frame the customer as the hero, and your organization as the advisor."

Name & Title Here

Read Case Study

Preheader

The Explanation

Use this section to elaborate on your offer. Since the previous copy sections were short, you can answer unanswered quetions and provide additional context here, now that users are hooked. This will generate user trust and persuade them to get to the next step.

Lead Generating Asset

What value will your customer receive if they do business with you?

This section appeals to users in the awareness stage of the buyer's journey. The preheader notes what type of offer it is (ebook, guide, etc.) Include a brief description of the asset and the value that the user will gain once it has been downloaded. You can also include a picture of the cover of the asset to promote engagement and interest.

Final Call To Action

Last chance to pique curiosity and help the user convert.

This is your last chance to move the user through the funnel. This section should answer the question, “Why should I choose you?”
Schedule a Call Transitional CTA