Last Updated: April 2026
Your privacy is important to us. This Privacy Policy explains how Excel Roofing (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website at www.excelroofing.com or interact with our services.
1. Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Submit a contact form or request a free roof inspection
- Schedule an appointment through our online booking system
- Call or text any of our office phone numbers
- Use our live chat feature
- Apply for financing through our website
- Submit a job application
- Sign up for email communications
This information may include your name, email address, phone number, physical address, property details, and any other information you choose to provide.
Information Collected Automatically
When you visit our website, certain information is collected automatically, including:
- IP address and approximate geographic location
- Browser type and operating system
- Pages visited, time spent on pages, and referring website
- Device type (desktop, mobile, or tablet)
This information is collected through cookies and similar tracking technologies (see Section 4 below).
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To schedule and provide roofing inspections, estimates, and services
- To communicate with you about your project, including scheduling updates and service notifications
- To assist with insurance claims documentation and coordination
- To process financing applications through our third-party financing partners
- To send you SMS messages related to your roofing services (see Section 5 below)
- To send marketing emails or newsletters, if you have opted in
- To improve our website, services, and customer experience
- To comply with legal obligations
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
We may share your information in the following limited circumstances:
- Service Providers: We use third-party tools to operate our website and business, including HubSpot (website hosting, CRM, email, live chat, and analytics), and third-party financing providers. These providers access your data only to perform services on our behalf and are obligated to protect it.
- Insurance Companies: If you authorize us to assist with a roof insurance claim, we may share property and project information with your insurance carrier or their adjustors as part of the claims process.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience and analyze website traffic. These include:
- Essential Cookies: Required for the website to function properly, including form submissions and appointment scheduling.
- Analytics Cookies: Help us understand how visitors use our website so we can improve content and navigation. We use HubSpot analytics for this purpose.
- Marketing Cookies: Used to deliver relevant content and measure the effectiveness of our marketing efforts.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect the functionality of certain features on our website, such as form submissions and appointment scheduling.
5. SMS Communications
If you provide your phone number, you may receive text messages from Excel Roofing related to roofing services, including estimates, scheduling, service updates, and promotional offers.
- Opt-In: To receive SMS from Excel Roofing, text “START” to (303) 761-6400. Message and data rates may apply. Reply HELP for help.
- Opt-Out: You may opt out at any time by replying “STOP” to any message. Upon opting out, you will no longer receive SMS messages from Excel Roofing.
- Message Frequency: Message frequency varies based on your interactions with Excel Roofing. Standard messaging and data rates may apply.
- Consent: By providing your phone number, you confirm that you are the account holder or have permission to enroll the number in SMS communications.
Your phone number will not be sold, shared, or rented to any third parties for marketing purposes.
6. AI Tools and Transparency
In accordance with Colorado SB24-205, we disclose how artificial intelligence supports our operations:
- Identification: We clearly label AI-driven interactions, such as automated scheduling or AI-assisted damage analysis.
- Human Oversight: AI is used for efficiency (such as aerial measurement and initial hail damage screening) but never for final decisions. All project quotes and insurance claim reviews undergo mandatory human oversight by an experienced Project Manager.
- Bias Mitigation: We regularly audit our tools to prevent algorithmic discrimination in service pricing or scheduling based on protected characteristics.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.
9. Your Rights
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete information.
- Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
- Opt-Out of Marketing: You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.
To exercise any of these rights, please contact us using the information provided in Section 12 below.
10. Third-Party Websites
Our website may contain links to third-party websites, including review platforms, manufacturer sites, and financing partners. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party website you visit.
11. Children’s Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
12. Changes to This Privacy Policy
Excel Roofing may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.
13. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us:
Excel Roofing
4510 S Federal Blvd, Englewood, CO 80110
Phone: (303) 761-6400
Website: www.excelroofing.com
